About Me
Minneapolis-Based Graphic DesignerI believe good design should feel inevitable. Like it couldn't have been anything else. Whether I'm building a brand system for a farmers market startup or turning around a playoff tee for Walmart in 48 hours, I bring the same attention to craft and the same standard for what "finished" means.
Buffalo Hills Micro Farm
Brand Identity & Packaging — Wisconsin
Buffalo Hills Micro Farm came to me without a name on the wall or a logo on a label — just a great product and a farmers market launch date on the calendar. The challenge was finding a look that felt approachable enough to draw in weekend shoppers but polished enough to earn a spot next to established food brands.
The solution was a bold badge-style mark pairing a stylized buffalo silhouette with emerging microgreen sprouts — something with enough personality to own a tent banner and enough restraint to work on a two-inch packaging label. A palette of earth brown and leafy greens keeps the brand rooted in the product without leaning rustic or unfinished.
Buffalo Hills launched with a complete identity system — logo, brand guidelines, and packaging — and hit the market looking like they'd been around for years.
The solution was a bold badge-style mark pairing a stylized buffalo silhouette with emerging microgreen sprouts — something with enough personality to own a tent banner and enough restraint to work on a two-inch packaging label. A palette of earth brown and leafy greens keeps the brand rooted in the product without leaning rustic or unfinished.
Buffalo Hills launched with a complete identity system — logo, brand guidelines, and packaging — and hit the market looking like they'd been around for years.
Rock & Roll Hall of Fame
Apparel Design — Licensed Souvenir
The Rock & Roll Hall of Fame gift shop is one of the most visited museum stores in the country — and Creative Apparel Concepts is one of the vendors developing product for it. As the primary designer on CAC's Rock Hall program, I design a continuous range of licensed souvenir apparel that has to earn its place on that floor alongside other vendors' work.
The customer base is as wide as rock and roll itself — classic fans, first-time visitors, parents buying their kid a first concert tee. The line has to cover that range without losing a consistent point of view. The work shown here spans vintage-inspired graphics, illustrated designs, kids' styles, and fashion-forward pieces, all built around the same reverence for the Rock Hall that brings people through the door in the first place.
The customer base is as wide as rock and roll itself — classic fans, first-time visitors, parents buying their kid a first concert tee. The line has to cover that range without losing a consistent point of view. The work shown here spans vintage-inspired graphics, illustrated designs, kids' styles, and fashion-forward pieces, all built around the same reverence for the Rock Hall that brings people through the door in the first place.
Peace Tree Brewing
Brand & Packaging — IowaEach label balanced bold illustration, layered linework, and expressive hand lettering with strict state liquor licensing requirements — all on one-to-two week turnarounds. Case packaging extended the label artwork into a larger format, giving the brand room to tell a fuller story on the shelf. I also designed a commemorative mark for the brewery's 10th anniversary.
Two of the labels I designed became flagship offerings and stayed in active production for years. Peace Tree closed in 2024, but the work holds up — and that's the standard.
NBA Licensed Women’s Apparel
Apparel Design — NBA Licensed
As part of the in-house design team at Creative Apparel Concepts, I've been the primary designer on an ongoing NBA licensed women's apparel program — covering both annual seasonal collections and fast-turnaround playoff product timed to team postseason runs.
Every piece has to clear NBA brand approval, manufacture cleanly, and land on a rack at Walmart or Target with enough visual pull to sell. That's a specific kind of pressure, and it's made me a sharper designer. I've learned to move fast without cutting corners, and to find the creative range that exists even inside a tight licensing framework.
The playoff work in particular has been some of the most demanding — and most satisfying — of my career. When a team goes on a run, the window to design, approve, and produce is short. Getting that work into stores on time, looking right, is a team effort I'm proud to be part of.
Every piece has to clear NBA brand approval, manufacture cleanly, and land on a rack at Walmart or Target with enough visual pull to sell. That's a specific kind of pressure, and it's made me a sharper designer. I've learned to move fast without cutting corners, and to find the creative range that exists even inside a tight licensing framework.
The playoff work in particular has been some of the most demanding — and most satisfying — of my career. When a team goes on a run, the window to design, approve, and produce is short. Getting that work into stores on time, looking right, is a team effort I'm proud to be part of.
Papaya Asian Street Food
Brand Identity & Environmental Graphics — Iowa
Papaya was a fast-casual restaurant concept inspired by the energy of Asian street markets — busy, sensory, and a little chaotic in the best way. The brand needed to match that energy without feeling like a costume.
I led the design from the first conversation through launch, building an identity around a hand-drawn wordmark and papaya icon that was loose, textured, and bold enough to own a storefront. The system was designed to be modular from the start — the icon and the type could work independently or together, which meant it scaled cleanly from takeout containers to a full digital menu board to a responsive website. All of it delivered in three months.
Papaya closed during the COVID-19 pandemic, which is a loss — it was a good brand for a good restaurant. But the project is a clear example of what I can do when I'm given a blank page, a real deadline, and a client willing to commit to something distinct.
I led the design from the first conversation through launch, building an identity around a hand-drawn wordmark and papaya icon that was loose, textured, and bold enough to own a storefront. The system was designed to be modular from the start — the icon and the type could work independently or together, which meant it scaled cleanly from takeout containers to a full digital menu board to a responsive website. All of it delivered in three months.
Papaya closed during the COVID-19 pandemic, which is a loss — it was a good brand for a good restaurant. But the project is a clear example of what I can do when I'm given a blank page, a real deadline, and a client willing to commit to something distinct.